SXSW is a music, film and (to some extent) gaming conference held in Austin Texas each year.  It’s a fun, quirky con, and it attracts a pretty eclectic crowd.  The town tends to burst a bit at the seams due to the crowding, but it’s all in good fun.

This year, an overworked bartender faced a throng of SXSW partygoers and, without provocation, received some help from Bill Murray.  Bill just jumped behind the bar and started pouring tequilas.  It didn’t matter what you ordered, you got a tequila.

Of course, there’s some shakey-cam footage of this awesome moment, so watch and laugh.

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